The Current State of Customer Care
Customer care, although increasingly important, is constantly evolving. Businesses know they need to excel at customer care in order to remain competitive, but with the pace at which consumer preferences for channels continue to change, it’s difficult to develop a comprehensive and effective customer care strategy.
Considering this, Interactions designed a survey to take a look at some of the key questions many companies have about customer preferences today.
Download this research report to learn:
- How are consumer comfort levels with automated technology evolving?
- What are consumers’ channel preferences when it comes to customer care?
- How important is the human touch when delivering automated customer care?