Major Automotive Company Supports Agents with AI that Performs 10X Better

Brands consistently analyze and tap into large quantities of data provided by social media platforms using keyword-based systems. One major automotive company recognized this approach was not scalable for monitoring across multiple Facebook pages, Twitter handles and forums. By implementing the Interactions Digital Roots social media engagement platform, agents utilizing the system saw a 46% increase in the speed of response under twenty minutes and a 54% increase in unique customers engaged. The Interactions platform performed ten times better than the previous manual query-based system.