Customer Service Experiences
What is the value of a good customer service experience?
Customers are increasingly making purchase decisions not just based on product and price, but also based on a company’s reputation for providing superior customer service. In order to explore this topic, Interactions conducted an online research survey that evaluated consumer purchasing habits as they relate to customer experience.
Download this whitepaper to learn answers to these questions:
- Are consumers more likely to purchase from a company that they had a positive experience with in the past?
- Are they less likely to purchase from a company where a friend or family member had a negative experience?
- How important are online and social media reviews?
- What criteria make for a good customer service experience?