3 Important Things A Chatbot Can’t Do (But an IVA Can)

As brands continue to focus on improving the customer experience, incorporating automation into customer interactions is becoming more and more important. That’s why technologies such as chatbots and Intelligent Virtual Assistants (IVAs) continue to gain popularity.

It’s important to remember, however, that chatbots are only as smart as the technology behind them.

Download our newest ebook to learn answers to these questions:

  • What is a chatbot?
  • Where are the areas where chatbots typically fall short?
  • What should your organization consider when selecting an automated customer care solution?
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Tara Wildt
About the Author
Tara is a content marketing professional with experience in digital and social marketing. As the Manager of Content Marketing at Interactions, she is responsible for the overall content development and social media strategy at Interactions. Tara holds a BA in International Relations from the University of San Diego and an MBA from Northeastern University.