Automaker Engages with 2X More Customers Using Auto-Suggest AI

While a top automotive company had a large staff monitoring social media messages, they recognized a need
to optimize the process in order to more efficiently identify potential customers and respond to them. To do this,
the automaker utilized the Interactions Digital Roots social media engagement platform to classify social media
posts, label engagement opportunities, and offer auto-suggestions based on customer intent. This led to twice
the number of customers engaged per hour for agents using the auto-suggest feature and 35% faster responses.