5 Things That Drive up Customer Effort (And How to Fix Them)
Over 40% of customers are already frustrated before they reach out to an organization to resolve issue. Consumers want to get things done quickly and easily and their expectations are at an all-time high – no matter the channel they use to get there. Lower levels of customer effort have shown to increase customer satisfaction, brand loyalty and revenue opportunities. Are your customers satisfied with the path you put them on or do they see it more like navigating a maze?
Watch this on-demand webinar to learn more about:
- Customer Effort – What does it mean and how much is too much?
- Demographics – Who your customer is will impact how you connect with them – but why?
- Channels – What is the right channel mix for customer outreach and should expectations be held at the same standards throughout?
- Self-service and human interaction – when to apply which?